Smartphones are a very important component of our lives in these present days; hence they have created many conveniences by helping us connect easily with one another, entertain ourselves and perform tasks more efficiently in today’s digital world. Given that there are many brands out there, it becomes hard to pick one that is best for you since so many are found in the market today. Similarly, this article will take you through which are the most selling phone brands in India.
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Which Brand Are The Most Selling In India?
1. Xiaomi
In a move that made one of the world’s most affordable smartphones available, Xiaomi became the top smartphone brand in India. By the end of 2023, the company had increased its market share from 16% to 18%, bringing it among the top phone brands in India. Because of the battery capacity being high enough alongside enough storage space, people love phones from Xiaomi primarily due to the good specifications that are impressively priced.
Xiaomi has several service centers in India ensuring there is once the buyer buys. With smartphones ranging from ₹5,999 to ₹69,999 covering nearly all budget needs. Therefore, Xiaomi has a phone for you regardless of your ability to pay. The reason why most people go for this particular brand is because they produce phones with sharp screens and good looking devices.
2. Vivo
Vivo makes use of a standard surfing terminal among all time honored Chinese smart phone overseas of any ground holding on an estimate of 17 percent of the total market shares in India. Because it can efficiently manufacture and offer phone specifications such as; battery life, screen size and audio quality among other things but more so at prices equivalent to an entry level smartphone making it ideal for different types of people. They say good things about cameras; therefore if you are a lover of cameras then go for a Vivo phone.
Vivo, among the top three smartphone brands in India, has affirmed its leadership using two outstanding features: the first pop-up front camera and in-display fingerprint sensor. Besides, ranging from ₹7,000 to ₹85,000, Vivo delivers good value for money for people shopping in all budget categories..
3. Samsung
Samsung remains a top choice among Indian consumers seeking mid to high-range smartphones, despite a decline from 20% in the first quarter of 2023 to 17% in the fourth quarter. Renowned for its tough competition against Apple, Samsung smartphones run on the Android platform.
The Galaxy series stands out as Samsung’s most popular and premium range. Offering a wide price range from ₹1500 to ₹1,50,000, Samsung appeals to various budget preferences. Its smartphones are known for high-quality displays, advance technology, multitasking capabilities, and long-lasting battery life. Additionally, Samsung’s innovative features include Samsung Knox security, biometric authentication, S Pen functionality, and foldable or flippable designs.
Source information: businesstoday.in
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Factors Contributing To Brand Popularity
- Pricing Strategy: Offering competitive prices and value-for-money appeals to budget-conscious consumers and helps brands gain market share.
- Brand Reputation: Commonly, consumers develop more trust and loyalty towards well-known brands that have gained fame for their excellent customer service, dependability, and selfless product support.
- Marketing and Branding: Effective strategies in marketing, celebrity promotions and visibility of brands contribute towards awareness of brands as well as affecting what the consumer thinks.
- Distribution Network: Large sales distribution network for availability in various places coupled with effective after-sales service improves customer satisfaction.”
- Customer Reviews and Recommendations: Positive favorable reviews from tech experts and influencers can significantly impact brand perception and influence purchase decisions.
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Chahat Chaurasia
Dedicated DU graduate, content writer, and lifelong learner. Passionate about exploring new places, embracing sandy shores, and indulging in the enchanting world of music.