The phone is packed into a plasticky, rather than glass or aluminium shell. This is perhaps the factor that contributes most to the U12 life not feeling or looking like a flagship level or top end phone, one that every device in the INR 30000 range should feel like.
If you do not want a notch, and want something different than all the Samsungs and Apples out there, then the U12 life can be a reasonable option. We would be hard pressed to think of any other reasons why you would want to purchase this phone, though.