As one of the fastest-growing social media platforms, Instagram has quickly gained over one billion active users. With the increase in users, an increment in followers came into the picture. Hence, how many followers do we need on Instagram to get paid. Much like Tiktok and Facebook, social media marketing on Instagram is at an all-time high. If you want to learn how to make money on Instagram, you need to grow your followers and need the right business model. Here’s how you can earn using Instagram, plus tips for success.
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#1 Sell Physical and Digital Products
Over the last few years, Instagram has turned into a strong sales generator for the right eCommerce store.
Since people actually do use Instagram to discover and buy products. To make the shopping process easier, they have rolled out more business account features like in-app checkout, the shop button, product tags, and shoppable stickers.
#2 Publish Sponsored Posts: Promote Brands
Influencer marketing is on its rise, according to Social Toaster: 92% of individuals trust word-of-mouth recommendations, 76 per cent of people say that they’re more likely to trust content shared by ordinary people than brands, and 82% of customers want to get referrals from friends before making a purchasing decision.
Simply put, people seek out peers’ recommendations, so it’s no wonder that more brands reach out to influencers to get shoutouts for their brands.
#3 Create Visual Content for Sale
It’s no secret that Instagram is a visual platform: People upload 100 million+ of photos & videos daily. However, it’s not enough for brands to upload overly polished professional pictures of their product to stand out from the crowd.
Modern customers crave authenticity, so they pay close attention to user-generated content. However, we don’t recommend this approach unless you have a huge following.
#4 Find Freelance Clients
Instagram is not just about posting cute photos of your puppy. Since Instagram has hit the 1 billion active Instagram users milestone, it has become a wonderful platform for networking, especially for people in the creative fields. Today, more and more professionals use this platform as an online portfolio.
No matter what you do for a living, whether you’re a filmmaker, ghostwriter, or public speaker, you can utilize Instagram to find clients.
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#5 Provide Social Media Marketing Services
It’s no secret that Instagram has strong sales potential, so more and more brands want to use this platform to promote products, reach out to the target audience, and increase sales. According to Business Instagram, over 25 million businesses and 2 million advertisers are on the platform.
The competition is growing, so brands need professional assistance to cut through the noise. In other words, social media marketing services are in great demand.
#6 Work With Brands
When only big brands could afford Instagram marketing, we are far behind us. Today, brands of all sizes want to use this platform to promote their products and services, and 92% of small businesses plan to invest more time and effort in social media marketing.
While big brands have a great in-house content creation staff, entrepreneurs often seek freelance talent to reduce social media marketing costs. Thus, they often want to find creative specialists who write captions for their businesses at a low price.
Take a look at the most popular online workplaces like Freelancer and Upwork.
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Tips To Make Instagram Work For You
If you want to make money on Instagram, we are here with specific tips which can help you to ace the game of monetizing your Instagram.
Market Yourself As A Brand
In all your marketing channels (whether it’s Instagram, Shopify, Tiktok, or anything in between), marketing is one skill you must have.
To get started, marketing your product is easy by sharing personal stories of everyday experiences to give you a hint at how it’s used.
Find Your Niche
Having an active Instagram account is a great way to attract your target audience. Monetizing them, you can sell more than you would through social networks.
To choose the right niche for your business, it is important to research carefully. If possible, try to live in this world rather than approach the issue from an intellectual point of view: eat, sleep and breathe it!
Provide The Best Customer Service
If you sell products on Instagram, your online store should be designed to provide exceptional customer service. And if you are just starting out, using a Shopify dropshipping store is the best way to do it! Do not forget that Instagram is, above all, a community.
You sell your products on Instagram to get into conversation with people who love them as much as you do. However, if you want to make money online, you should not only focus on selling products; it’s also essential to provide support to your customers and develop a customer base. If you want people to trust in you, you need to take care of them and be reliable.
Be Transparent And Authentic
Whether you are running Instagram ads, creating reels or doing an Instagram live, it is important to be completely transparent. In other words, all your communications should be clear and easy to understand!
People do business with people they know, like and trust. Therefore, building a brand that your customers want to engage in conversation with is integral to online marketing.
How Many Instagram Followers Do You Need To Make Money?
With just 1,000 or so followers, you can make money on Instagram. Neil Patel, a widely known digital marketing specialist, says engagement is key — followers who like, share and comment on your posts.
“Even if you have 1,000 followers who are engaged, the potential to make money is there,” he writes on his blog. With an enthusiastic fan base, no matter how small, “brands are willing to invest in you because of the profitable actions you’ll drive through your account,” Patel adds.
Instagram is the game of connection rather than being marketed by several followers. Remember, when a connection builds, followers grow automatically. Hope these tips help you in scaling up your Instagram Game!
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Narender Kumar
Always on the quest to learn and share the knowledge. Big fan of books (but not the self help ones) specially fiction. A grammar Nazi who loves to eat, cook, travel and watching thunderstorms.