Do you know why your old iPhone still sells for a great amount, while a flashy Samsung or Google Pixel remain at lower spot in the competition? In this competitive resale market, brand loyalty, build quality, and software support can significantly alter the resale values, whether it is Apple vs Samsung vs. Google. In this article, let’s take a look at the numbers and see which big brand holds its value best over time. So let’s begin.
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Apple: Unbeaten Champ Of Resale

It’s 2025, and Apple continues to dominate the resale scene this year, like the previous ones. Even after years of launch, iPhones retain a larger portion of their value.
So, let us know the secret of their better resale performance in Apple vs Samsung vs Google brand comparison.
- Longer software support
- Strong brand value
- High demand for older devices
- Premium Build Quality and robust hardware
Best Performer

| Device | Current Value | Resale Value | Value Retention | Sell Here |
| iPhone 16 Pro Max (256GB) | Rs. 1,34,900 | Up to Rs. 86,400 | 64% | Sell Old iPhone 16 Pro Max |
Note: Prices are based on the device condition provided by the customer during order creation. The final value may change after the doorstep inspection, as our pickup agent will reassess the device for any issues not initially reported.
2024’s beast is still running and growling with high value retention of sixty-four percent. iPhone 16 Pro Max is one of the premium flagships that holds up that much value. In this Apple vs Samsung vs Google, representing Apple, it is the current best resale performer.
Also Read: How AI-Pricing Tools Are Revolutionizing Phone Resale
Samsung: Strong Flagships But Less Competitive Mid-range

Samsung phones just sit behind Apple in this resale race of Apple vs Samsung vs Google. But it’s not like the iPhones; every series of Samsung has a different scale of value retention. Among them, the Samsung S series stands out with its high resale performance. Let’s see the supporting factors behind them.
- Longer software support and security patches
- Strong brand recall of the S series
- Constant demand for exceptional cameras
Best Performer

| Device | Current Value | Resale Value | Value Retention | Sell Here |
| Samsung S25 Ultra (12GB/256GB) | Rs. 1,08,972 | Up to Rs. 72,500 | 66% | Sell Old Samsung S25 Ultra |
Note: Prices are based on the device condition provided by the customer during order creation. The final value may change after the doorstep inspection, as our pickup agent will reassess the device for any issues not initially reported.
In this resale showdown between Apple vs Samsung, vs Google, the Galaxy S25 Ultra holds an advantage with its titanium frame, top 200MP camera, and seven years of OS updates to keep it fresh for years to come. That is not all; Samsung’s strong trade-in offers and large Indian fanbase further increase demand.
Also Read: Storage Capacity Vs Condition: Which Increases Value?
Google: Loved by Enthusiasts, But What About Resale?

Google Pixel win hearts with its excellent cameras and smooth Android experience. Not only does the Pixel series feature strong hardware and elegant looks, but it also. But are they able to retain their value? the answer is yes, but not as much as Samsung or Apple. But still Google phone reatin very high amount of buyback.
Let’s see what the reason people believe in Google Pixels.
- Steady demand created by buyers who want simple yet powerful phones
- Next-level camera performance
- Clean and fast experience
Best Performer

| Device | Current Value | Resale Value | Value Retention | Sell Here |
| Google Pixel 9 Pro XL (16GB/256GB) | Rs. 89,999 | Up to Rs. 56,160 | 62% | Sell Old Google Pixel 9 Pro XL |
Note: Prices are based on the device condition provided by the customer during order creation. The final value may change after the doorstep inspection, as our pickup agent will reassess the device for any issues not initially reported.
The Google Pixel 9 Pro XL retains its value much better compared to other Pixels. That big screen and great camera make photo lovers want to keep it, even after a year. In the Apple vs Samsung vs Google resale fight, the pure Android experience with seven years of updates makes it stay fast and current, unlike some faulty rivals.
Also Read: Budget vs Flagship Phones: Which Gives Better ROI on Resale?
Where To Sell Your Old Phones?

After all this Apple vs Samsung vs. Google brand comparison about resale, you might ask where you can sell the phone for maximum resale? Well, we got you covered. You can try Cashify, which is the most trusted resale platform for second-hand phones, laptops, and other accessories.
How To Sell With Cashify?
Now it’s time we go through the selling process with Cashify. So let’s jump into it.
1. Visit the official website of Cashify or download the app to get started.
2. Next, select the Sell Old Phone section.
3. Now, choose the brand of your device, then the model.
4. After that, select the variant and click on “Get Exact Value” to get an estimated resale value.
5. Next, answer some questions related to your phone’s condition.
As a next step, fill in your name, address, phone, pickup date, and time.
6. Finally, a Cashify representative will come to your doorstep and pick up your device. Once your device is picked up successfully amount will be credited to you instantly.
Verdict: Apple vs Samsung vs Google resale
Apple still leads the resale game against Verdict: Apple vs Samsung vs Google resale. The iPhone 16 Pro Max retains about 64% of its value, so it’s a sturdy choice years down the line. Samsung’s S25 Ultra is close, at about 66% remaining, thanks to its tough titanium frame and updates that keep it feeling fresh for Indian buyers. The Pixel 9 Pro XL holds around 62% because of its strong camera and clean Android experience that photo fans love. If you pick a premium flagship from any of these brands, you’ll do well when you upgrade later-the Apple phone is slightly ahead, but all of them stay well ahead of the rest.
If you’ve just bought a new phone and don’t know what to do with your old phone, then here’s your answer. Sell old mobile to Cashify and get the best price for it. If you are planning to buy a new phone, check out Cashify’s refurbished mobile phones. You can get your favourite phone at almost half price with six-month warranty, 15 days refund and free delivery.






































