Soon, Meta could make more features available to customers who pay. The social media behemoth is establishing a new product organisation to concentrate on “potential paid services”. That is for Facebook, Instagram, and WhatsApp.
Pratiti RayChoudhury, formerly the head of research at Meta, is claimed to be in charge of the unit. Other players in the market are there as well, like Snapchat and Twitter. They already offer the premium Snapchat+ and Twitter Blue services, including several creator-only features.
According to a report by The Verge, Meta will focus on paid services. For Facebook, Instagram, and WhatsApp, creating a new division called “New Monetization Experiences.”
According to the article, Pratiti RayChoudhury, the former head of research at Meta, would serve as the group’s leader.
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Insights on this new Meta policy?
It is unclear what kind of features will be charged at this time. In an interview, John Hegeman, Meta’s Head of Advertisements and Business Products, provided some insights. He said the firm is dedicated to expanding the adverts business. They have no intentions to allow customers to pay to turn off ads.
Of course, the emphasis on advertisements still makes sense, given that they generate most of Meta’s revenue. Even though this year’s sharp decline in the digital advertising market has severely hurt it. Although it’s intriguing to see how Meta approaches the notion of paid features in its flagship products. As previously reported by WSJ, before Apple implemented “App Tracking Transparency,”. Facebook was in discussions with the iPhone manufacturer regarding the possibility of a premium version of the app on the App Store. We are aware that did not occur.
Digital advertising sales provide income for most Snap, Twitter, and Meta Platforms. Paid features could increase Meta’s non-advertising earnings. Although, users may purchase premium tiers from Twitter and Snap to get more functionality.
Twitter Blue, a membership service, costs $4.99 (about Rs. 400) per month. The pricing of the new Snapchat+ membership service in India is Rs. 49 per month.
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