Meta: Paid Features on Facebook, Instagram, and WhatsApp?

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By Subharthi Bayen - 
Updated: 1st Sep 2022 20:34 IST
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    Insights on this new Meta policy?

Soon, Meta could make more features available to customers who pay. The social media behemoth is establishing a new product organisation to concentrate on “potential paid services”. That is for Facebook, Instagram, and WhatsApp.

Pratiti RayChoudhury, formerly the head of research at Meta, is claimed to be in charge of the unit. Other players in the market are there as well, like Snapchat and Twitter. They already offer the premium Snapchat+ and Twitter Blue services, including several creator-only features.

According to a report by The Verge, Meta will focus on paid services. For Facebook, Instagram, and WhatsApp, creating a new division called “New Monetization Experiences.”

According to the article, Pratiti RayChoudhury, the former head of research at Meta, would serve as the group’s leader.

Also read: How To Recover Hacked Facebook Account?

Insights on this new Meta policy?

Meta

It is unclear what kind of features will be charged at this time. In an interview, John Hegeman, Meta’s Head of Advertisements and Business Products, provided some insights. He said the firm is dedicated to expanding the adverts business. They have no intentions to allow customers to pay to turn off ads.

Of course, the emphasis on advertisements still makes sense, given that they generate most of Meta’s revenue. Even though this year’s sharp decline in the digital advertising market has severely hurt it. Although it’s intriguing to see how Meta approaches the notion of paid features in its flagship products. As previously reported by WSJ, before Apple implemented “App Tracking Transparency,”. Facebook was in discussions with the iPhone manufacturer regarding the possibility of a premium version of the app on the App Store. We are aware that did not occur.

Also read: 10 Best Instagram Font Generators for Android, iOS You Should Use

Digital advertising sales provide income for most Snap, Twitter, and Meta Platforms. Paid features could increase Meta’s non-advertising earnings. Although, users may purchase premium tiers from Twitter and Snap to get more functionality.

Twitter Blue, a membership service, costs $4.99 (about Rs. 400) per month. The pricing of the new Snapchat+ membership service in India is Rs. 49 per month.

Also Read: Here’s How To Get Zee5 Membership For Free!


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Highlights of the Story
  • According to a report by The Verge, Facebook, Instagram, and WhatsApp may soon acquire more paid services.
  • By implementing a strategy for “premium” features across all of its key products, Meta hopes to offset this drop somewhat.
  • An internal document distributed to staff members suggests that the corporation has started integrating the functionalities.

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