How To Use The Facebook Ads Manager?

- Updated: 31st Jan 2023, 12:01 IST
  • 1
    How To Use Facebook Ads Manager?
  • 2
    What Are The Different Types Of Facebook Ads?
  • 3
    Benefits of Using Facebook Ads Manager
  • 4
    Summing Up

Facebook Ads Manager is a tool for creating, editing and analysing sponsored Facebook marketing programmes. Advertisements Manager and Power Editor were recently integrated by Facebook into a single platform to make it simpler to develop and track ad campaigns across all of the Facebook-owned ad platforms, including Instagram ads. You can also set up your business to be promoted on the Facebook app or website.

With more than 1.8 billion users worldwide, Facebook controls all its advertisements. It has seemingly been a reliable tool to advertise and gain monetary advantages. Facebook advertising enables anybody with a Facebook account to utilise it for a small price, unlike traditional advertising, which requires high-budget production and a creative team. For instance, a company with a budget of under $100 can also design a successful campaign to increase website traffic. So, let’s take a look at how you can manage the platform and use it to your advantage.

Also Read: What Is A Facebook Creator Studio & How To Use It?

How To Use Facebook Ads Manager?

By using this direct link, you can access Facebook Ads Manager. You will be sent straight to your individual Facebook Ads Manager. You can use the account dropdown option to select the appropriate account if you are in charge of many personal accounts, where you want to receive monetary benefits.

There are two main methods for creating a new campaign in Facebook Ads Manager. These are guided by the creation and quick creation. You may alternate between the two by pressing the “Switch to Guided Creation” or “Switch to Quick Creation” buttons. Other features of the tool include selecting the devices where you want the uploads, uploading a custom contact list, and locating your audience with your content’s taste. All of these features help publish different types of ads and also assist in posting them according to your liking.

What Are The Different Types Of Facebook Ads?

The type of Facebook Ad you select will have a significant impact on your Facebook revenue. You can enhance brand visibility, engagement, and sales with the aid of these advertisements. Choose the one that is best for you and your company. So let’s now take a look at the different types of Facebook Ads.

  1. Photo Ads – By employing a captivating, professionally taken image, photo advertising attracts customers to your business. This is excellent for publicising a special promotion, sale, or occasion. Use it to maintain your brand in your client’s thoughts and gain reach as well.
  2. Video Ads – When advertising on Facebook, videos are the most effective approach to grabbing viewers’ attention. A video explaining who you are, what you provide, and how your offerings may benefit clients can be created using a professional’s help or basic video editing. Short videos, in most instance, often helps in gaining more reach and hence helps attract more users to your business.
  3. Slideshow Ads – Small businesses may have budget constraints to produce or create a crisp video. But don’t worry you can get the same result by making a picture slideshow. Slideshow advertisements are another excellent technique to highlight your items because they load more quickly than videos and can be created in a matter of minutes. You just need to upload multiple images of your products to showcase your business.

Also Read: How To Permanently Delete Your Facebook Account

Benefits of Using Facebook Ads Manager

With about 3 billion users actively using Facebook daily, Facebook presents a massive potential for marketers to supplement their organic efforts. Large audiences can also reach your business. A platform that routinely draws so many users make increasing brand awareness and potential customers worthwhile. You can choose who is looking at your advertisement. You can also use your advertising data to boost the probability that people will click on it.

All these data with analytical charts can boost the probability that people will click on these Ads. In addition, your Facebook ads can target customers who benefit most from what your target audience is. Recording and access to ad performance tracking are also provided. These stats might help you figure out what’s working and how to improve your advertising plan for the following campaigns. Hence, regularly using the Advertising Manager is essential to taking advantage of this platform’s user base efficiently and keeping track of all published ads.

Also Read: How To Recover Hacked Facebook Account?

Summing Up

There are now very few sites where you can reach and interact with your target audience in the same way as Facebook, given its huge user base. Perhaps more crucially, Facebook advertising gives people the power to take control of a previously difficult process. The price of Facebook advertising is not fixed; instead, it depends on the scope, kind, and strategy you want to use for your Business or the cost per click.

Editing advertisements or campaigns is one of Facebook Ads Manager’s advantages. Additionally, you may handle many campaigns on Facebook, Instagram, and other Meta websites. These also include differences in target audiences, locales, and content. Also, your marketing campaign may be configured to fit your financial constraints. We hope that all of the information we provide will be incredibly useful and aid in your understanding of the Facebook Ads Manager.

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Highlights of the Story

  • Facebook Ads Manager is an ad management tool to make, edit and analyze paid promotional Facebook campaigns.
  • With more than 3 billion users active on Facebook, you also might want to know how to use it.
  • So, let’s take a look at some of its use case scenarios and the benefits associated with it.