On the other hand, India has imposed a hike in the GST on smartphones from the original 12% to 18% which means OEMs will face challenges on a short-term basis. AS per CyberMedia Research, the online channel could pick up speed in mid-to-late second quarter i.e. between April to June. Once the situation boils down, it is likely that the OEMs will target both online and offline channels to attract customers to buy their value for money or premium smartphones.
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