TECNO the global premium smartphone brand, today announced the launch of its first-ever exclusive retail outlet in New Delhi, India. It also comes in a bid to enhance the buying experience for its customers. This new retail outlet locates itself in East Delhi at the TECNO branded Laxmi Nagar Metro Station. This is also close to one of the busiest mobile cluster markets in Delhi.
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TECNO redefines the offline retail experience for its customers
According to the company, the outlet will house TECNO’s most popular smartphones across all its product line portfolios. It will include products such as the camera-centric CAMON series, the powerful POVA series, and the all-around SPARK series. Moreover, some of the products that are available at the exclusive retail outlet include the TECNO Pova, Camon 16, Spark 7 series among many others.
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Brand TECNO’s first ever exclusive retail store is an addition to our overall 50,000+ multi-brand retail outlets that will allow customers to touch and feel their favourite TECNO products before making a buying decision. We strive to live up to the demands of our consumers, by providing them a premium and an immersive retail experience. It is strategically located in one of the busiest areas of the city. The exclusive retail outlet is also equipped to follow all necessary hygiene & safety protocols as per the government’s guidelines; making it a fully safe zone for daily consumers to experience their favourite TECNO products”.
Mr Arijeet Talapatra, CEO of TRANSSION India
The company also falls in line with the brand’s philosophy of ‘Stop at Nothing’. It is yet another step from TECNO that not only reinstates the company’s commitment to providing a seamless retail experience but also strengthens the brand’s connection with its target audience.
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Meanwhile, the company has also consolidated its position among the elite ‘Top 6 smartphone brands’ club. It is for the INR 5,000-10,000 category in India.
Sushmita Choubey
Marketer to the core, a writer from the soul. Engineer and an MBA turned budding tech writer - dabbling her hands in all genres of writing from tech to fiction. If not writing, you will always find me reading anything and everything. Otherwise, you will find me learning new languages.