A research firm CMR, states that disruption in supply chains and the nationwide lockdown affected the smartphone industry immensely this quarter. A dip in shipments declines to 41% in Q2 2020 affected the country.
However, the industry is showing some signs of revival or recovery in the second half of this year.
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With Chinese smartphone players’ market share dipping to 73%, it is helping Samsung to shine. Although, the research firm highlights three top brands in the quarter. Xiaomi with 30% market share, Samsung with a 24% market share, and Vivo gets a 17% market share in the industry.
“As a consequence of the pandemic, Q2 2020 was, in essence, a lost quarter. While the mobile handset industry faced multiple challenges with respect to their supply and demand-side dynamics, the industry looks set on the path to a potential recovery in the coming months,” said Amit Sharma, Manager-Industry Intelligence Group, CMR.
At the same time, Nokia and Apple’s shares have declined.
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Leading Brands in the Industry now?
According to the firm, Xiaomi’s Redmi phones remained the market leader this quarter. With the launch of Redmi 8A Dual and Redmi 8 performing well, it contributed 60 percent in its overall shipments.
On the other hand, Samsung Galaxy M11 and Samsung Galaxy A31 contributed 50 percent share and helped the brand to capture a 24 percent share.
Meanwhile, Vivo’s V and Y series were popular and gave a 55 percent share in the shipment. On the other hand, shipments of both Realme and Oppo witnessed a two to three percent decline in Q2. Oppo was also under the top 5 brands this quarter.
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In conclusion, the smartphone industry is looking for a great quarter with the festive season just around the corner.
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