V BTS Nothing Headphones is the latest celebrity-tech collaboration making headlines, with BTS member V becoming the global brand ambassador for Nothing’s new Headphone (1) Pro. The partnership brings the K-pop star into Nothing’s latest global campaign focused on music, creativity and design.
The campaign has been shot in Seoul by photographer Dorothea Sing Zhang and showcases V alongside the Headphone (1) Pro. Nothing says the campaign is built around experimentation, authentic expression and the company’s design-focused approach to technology.
V BTS Nothing Headphones Campaign Brings a New Face to Nothing
As part of the collaboration, V will represent the Headphone (1) Pro in Nothing’s global campaign. The company sees the BTS star’s connection with music and his distinctive style as a strong fit for its latest audio product.
V said he is excited to be part of a new chapter with Nothing and described the Headphone (1) Pro as a product centred on design and creative expression.
Nothing co-founder and CEO Carl Pei also praised V’s approach to music and style. He said V is known for experimenting with different sounds rather than following established formulas, which matches what Nothing wants to highlight with the new headphones.
The partnership gives Nothing a high-profile global ambassador as the company expands its audio portfolio and continues to build its identity around distinctive hardware design.
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V Has Worked With Several Global Brands
V has already become a familiar face in global brand campaigns. The BTS member has previously worked with brands including Celine, Cartier, Coca-Cola Korea, Compose Coffee, TIRTIR and Snow Peak.
His previous collaborations have also generated strong attention from fans. Japanese skincare brand Yunth, for example, previously reported stock shortages after V became its global ambassador.
Now, the focus shifts to the V BTS Nothing Headphones collaboration, with the singer promoting the Headphone (1) Pro to his huge international fanbase.
For Nothing, the partnership also connects its latest audio product with music culture and one of the world's most recognisable K-pop stars.
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