Well, the new tick badge by Twitter has been found on various official Twitter accounts of users. It is displayed with the word ‘Official’ on the recognised Twitter accounts of news sources and public figures in India.
This official tick is even received by Prime Minister Narendra Modi. Now, the previous “blue tick” badge indicates that an account has been verified. Well, it is even shown now. Twitter recently has been facing questions regarding the changes in the blue ticks. This blue tick is now enabled for anyone who is willing to pay $7.99. Previously, this tick was given to anyone belonging to a noteworthy institution or individual. Unlike now when users can subscribe to Twitter Blue tick.
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This blue tick change came as the company’s first announcement by new CEO Elon Musk. He repurposed the blue tick and raised the price of Twitter Blue to $8 (approximately Rs. 650) per month.
Previously it was suggested that it should cost $20 (approximately Rs. 1,630). Musk even remarked that he wants to expand Twitter Blue to multiple countries including India before the end of November. While the prices will be adjusted in keeping with purchasing power parity.
Now, Twitter Blue subscribers will also be promoted higher in search results, reply threads and trending topic lists. It will result in the amplification of paid voices. This is hoped to drive the adoption of the premium subscription service.
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Moreover, critics have taken a stand as it defeats the purpose of verification. As it allows anyone who pays for Twitter Blue to appear to be a verified account.
This even led to a spate of deliberate attempts to impersonate celebrities including Musk, who very quickly said that parody accounts need to be separated as such explicitly in their names, or risk permanent suspension from the platform.
Grey Official Tick
Now, Twitter has ended up with a solution to this. This comes to be the introduction of a second checkmark with the word ‘Official’. Moreover, the Grey official tick has begun appearing below the account’s handle and name on profile pages and in search results.
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However, it is yet not revealed how Twitter will decide which accounts qualify for this badge. It is not even clear whether everyone who was previously eligible for verification will be able to get one.