Admit it, we all have a dream phone that we have added to our wish lists. Those 2 AM shopping cart scrolls when we secretly admire that phone. But our pockets restrict us from this wishlist. But finally, the latest Cashify Why Bro Why Campaign has a solution for us. This campaign launches a new-of-its-kind ad film where you see a person digging every hole to get a new phone, but doesn’t look at his old phone (which might be the best fundraiser for him). This ad will change your mindset on old phones. But how? Let’s show you.
Cashify’s Why Bro Why Campaign Looks At Actual Loopholes Amidst Viral Marketing Trends
Cashify is a brand that has made an impression on the pulse of the customer in India. For the first time, a brand actually vouches for the actual voice of the Indian customer community.
The Cashify Why Bro Why Campaign introduces us to an advertisement where the protagonist faces a dilemma heavily common in our society.
He is trying everything he can to upgrade to a phone he has always wanted to have. He takes up 4-5 odd jobs. He attempts to become an influencer, a music teacher, a GYM trainer, trying every trick and bit to catch up with his dream.
That is when Cashify comes to the rescue.
The protagonist then realises that he can cut down a chunk of his new phone’s cost by simply selling off his old phone. A seemingly easy solution which doesn’t really strike us when we plan to upgrade.
Through this ad, Cashify’s creative approach to storytelling not only highlights how selling old phones maximises revenue but also positions brands as a solution for eco-conscious consumers.
Nakul Kumar, Cashify’s CMO & Co-founder, had rightly pointed out during the launch of Cashify’s Shadi Wala Shagun ad campaign that “India doesn’t have a resale problem. It has a mindset problem.”
He further added that people don’t think of old phones as assets. Hence, Cashify takes up this mission to awaken you to the value of selling your old phone.
Through this relatable and impactful campaign, Cashify has a long-term vision of embedding resale into everyday decision-making.
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Sell Your Old Phone For Best Prices: The Essence Of Cashify Why Bro Why Campaign
Out of funds to buy your favourite new phone? Why not sell your old phone on Cashify?
Yes, you heard that right! The best values for your phone.
With Cshify, you get up to 40-50% buyback values of the original price. So, this is your call to sell your old phone on Cashify
New Phone Out Of Try? Then Just Come To Cashify!
Cashify is a synonym for best value and best service. So, if you are also looking to buy your dream phone and are just short of some funds, then this Cashify Why Bro Why Campaign is your wake-up call!
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Are you still browsing through your broken screen? Don’t worry! Book an at-home mobile phone screen repair with Cashify—an affordable and one-stop destination for all your mobile phone needs. In case you break your screen within 1 month of repair, we will replace your screen again—for FREE.
