Apple has unveiled the date for its highly anticipated September 9 hardware event, dubbed ‘Awe-Dropping.’ It is set to take place at its Cupertino headquarters. At the event, the company will introduce four new iPhones: Apple iPhone 17, Apple iPhone 17 Air, Apple iPhone 17 Pro, and Apple iPhone 17 Pro Max. The Pro and Pro Max models of iPhone 17 are expected to steal the spotlight, featuring the most substantial design changes and performance upgrades in years. So, here is everything you need to know.
Apple iPhone 17 Pro And Pro Max Design Changes
According to industry insiders, the iPhone 17 Pro and iPhone 17 Pro Max will see a $50 (roughly Rs 4400) price increase this year. This is driven by rising input costs due to new US tariffs. This would push their starting prices to $1,049 (roughly Rs 92,466) and $1,249 (roughly Rs 1,10,000), respectively. This increase justifies the design changes the iPhone 17 Pro and Pro Max will get.
Also Read: Apple iPhone 17 Series: 2025 Leaks Reveal Exciting New Features
For Indian buyers, this could translate to a similar price hike, with the iPhone 17 Pro Max—already one of the most expensive models—likely to reach even higher price points. Apple is reportedly justifying the increase with upgrades in design, performance, and camera features, all aimed at attracting its premium user base.
What To Expect From Key Design Changes And Upgrades
Industry sources reveal that the iPhone 17 Pro and Pro Max will undergo a major design. It will come with the iconic square-shaped camera bar being replaced by a sleek horizontal stripe running across the back. Another key change is the shift to a half-glass, half-aluminum construction. The color options will expand, introducing a new Orange shade alongside black, white, grey, and dark blue.
On the front, Dynamic Island will be resized, becoming smaller. The camera setup of iPhone 17 Pro and Pro Max is also getting a significant upgrade. The front camera will see a boost from 12-megapixel to 24-megapixel, enabling sharper selfies and a lossless 2x zoom crop. The rear telephoto sensor will jump to 48-mehgapixel, joining the wide and ultra-wide cameras. This would make the iPhone 17 Pro lineup the first to feature an all-48-megapixel triple-camera system.
Other Premium Specifications Of This Series
Here are the other cutting-edge specs of iPhone 17 Pro and Pro Max, apart from the design updates:
- Processor: Apple A19 Pro
- Storage: 12GB RAM
- OS: iOS 26
- Battery: 5000mAh battery with 45W wired and 25W wireless charging
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