Sony Launches HDR TV With XR Technology! All Details

- Updated: 29th Jul 2023, 19:40 IST
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    SONY PRO BRAVIA FW – 98BZ50L: Specs & Price
    • Specs
    • Price

Sony HDR TV Launch: Sony is gearing up to unveil its highly anticipated BRAVIA TV innovation, the SONY PRO BRAVIA FW – 98BZ50L. This latest addition to their premium lineup promises to revolutionize the viewing experience with its cutting-edge features and state-of-the-art technology.

The SONY PRO BRAVIA FW – 98BZ50L features a massive 98-inch 4K HDR display. These features deliver breathtaking picture quality with incredible clarity and lifelike detail. With up to 780 nits of brightness, it ensures striking highlights and captivating visuals in any lighting condition.

Also read: The Samsung Galaxy Z Fold 5 Vs Fold 4: Should You Upgrade?

SONY PRO BRAVIA FW – 98BZ50L: Specs & Price


Introducing the SONY PRO BRAVIA FW – 98BZ50L, a cutting-edge TV with a 120 Hz panel for smooth, realistic visuals. XR Motion Clarity ensures an exceptional viewing experience.


  • To enhance video quality, the TV offers XR 4K Upscaling video processing, ensuring that content appears sharp and vibrant. Additionally, the audio system is equally impressive, with four 10 W speakers, providing a total output of 40 W, delivering rich and powerful sound.
  • The TV’s colour performance is outstanding, thanks to XR Triluminous Pro colour technology, powered by the Cognitive Processor XRTM processor. This combination results in lifelike and vibrant colours, elevating the overall visual experience.
  • For convenience, the BRAVIA FW – 98BZ50L comes equipped with up to 32 GB of Internal Storage. Also allow users to store apps, photos, videos, and digital content without hassle.
  • In terms of power efficiency, the TV is rated at 505 W power consumption during operation, while consuming a mere 0.5 W in Standby mode, ensuring energy savings when not in use.
  • Moreover, this BRAVIA model offers seamless connectivity options. It supports Apple AirPlay and Google Chromecast, enabling easy streaming of content from compatible devices.
  • An additional advantage is the in-built support for HTML5, enabling the use of interactive signage content without the need for a separate set-top box or media player, simplifying the setup and reducing clutter.


  • The SONY PRO BRAVIA FW – 98BZ50L is priced at ₹20,00,000 and is available for purchase through offline channels in India. It also, provides consumers with an ultimate entertainment package that redefines the television viewing experience.

Also read: Get This Super Deal On Refurbished Samsung Galaxy A03s Now!