Airtel unveils ‘ Airtel Xstream Premium’, a new video streaming service in India. With this service, the operator plans to offer up to 15 popular over the top (OTT) video streaming services. Moreover, the single subscription plan is launching at an introductory price of Rs. 149 a month.
“One price. One Login. One login. Content from more than 10 platforms on one single app backed by our technology. Our OTT partners do what they do best: curate and create the best content. Additionally, we do what we do best: distribution and technology”.
Adarsh Nair
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Airtel XStream Premium: What it will offer?
Customers will get access to one of the largest catalogues of over 10,500 movies and shows plus LIVE channels with this new Airtel service. From SonyLIV, ErosNow, Lionsgate Play, Hoichoi, ManoramaMax, Shemaroo, Ultra, HungamaPlay, EPICon, Docubay, DivoTV, Klikk, Nammaflix, Dollywood, Shorts TV on Airtel Xstream Premium.
“The current OTT ecosystem offers a fragmented experience. Payments is also a difficult problem when one user has multiple subscriptions. The proposition pricing of subscribing to multiple services adds up very fast and becomes quite expensive”.
Adarsh Nair, chief product officer (CPO) Airtel India
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With this, users can also access Airtel Xstream Premium across Mobiles, Tablets, Laptops through the app or web and on the TV through the Xstream set-top-box. All of this content is available exclusively to Airtel customers at an attractive price of just Rs. 149 per month.
Adarsh Nair also hinted at the possibilities of the service being repackaged or bundled with other Airtel products depending on the product, service and region. “For example, it could be that a customer activating a prepaid mobile pack in West Bengal would also unlock Hoichoi, which is the most popular streaming service in the state. Or a customer in Kerala could unlock Manorama Max. A similar bundling could also happen with our other products, including home internet and DTH,” he said.
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Airtel is targeting 20 million subscriptions through this disruptive offering and is collaborating with many more OTT players to make Airtel Xstream Premium the go-to destination for digital entertainment in India.
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Sushmita Choubey
Marketer to the core, a writer from the soul. Engineer and an MBA turned budding tech writer - dabbling her hands in all genres of writing from tech to fiction. If not writing, you will always find me reading anything and everything. Otherwise, you will find me learning new languages.