Cashify, India’s leading re-commerce marketplace, proudly announces the appointment of the South Indian film superstar Rashmika Mandanna as our brand ambassador. Mandanna is going to be the face of our new integrated marketing campaign. Rashmika stole everyone’s hearts with her recent presence in the Blockbuster movie, Pushpa: The Rise. In addition, she has worked across several film industries in South India. This includes the Tamil, Telugu and Kannada film industries. She is now an ultra-popular youth icon and actress not just in South India but across the globe.
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This is a two year collaboration that will help us expand our presence in the South. Besides, we will have a great shot at spreading Cashify’s message of accessibility, trustworthiness and reliability to the youth through Rashmika Mandanna. Not only that, we will be running four different multi-lingual campaigns. These campaigns will be in Telugu, Tamil, Kannada and Hindi, respectively. Additionally, each of these four campaigns will extensively run on not just TV but across digital platforms as well.
Cashify x Rashmika Mandanna: New Chapter Unfolds!
Our Co-Founder and COO, Nakul Kumar said that, “It’s an absolute honour to have Rashmika Mandanna on board as our first female brand ambassador. From making her debut in the film industry to conquering it within 5 years, Rashmika is a sheer force of talent. We’re sure this partnership will bring only good tidings for both of us and for that we’re truly thrilled.”
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Puneet Arora, Director-Marketing (Brand & Content), Cashify, has said that “Working with the ever talented Rajkumar Rao as our first brand ambassador motivated us to further increase our connect with India’s youth. By getting South India’s cherished Rashmika Mandanna as another valuable member of Cashify, we plan to establish Cashify as a brand that’s youthful, ever-evolving and something one can always count on. Establishing long term relationships with such talented actors as our brand ambassadors fills us with joy. This campaign also serves as a fun way to connect with the Indian youth and inform them about the opportunities being provided by Cashify simply by selling their old phones and getting paid instantly. It is a matter of great pride for Cashify to reach out to our vast consumer base in South India in regional languages and continue to grow the Cashify community.”
Initially, there will be three TVCs featuring Rashmika Mandanna. These three TVCs will be in Telugu, Tamil and Kannada. After the release of these TVCs, they will release in other languages as well. Our campaign will kick off across digital platforms starting second week of February 2022.
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Talking about the collaboration, Rashmika Mandanna said, “I’m really excited to be a part of the Cashify family. In recent years, Cashify has become almost synonymous with trading off second hand smartphones for cash. I, for one, believe in repurposing and recycling whenever possible. With this collaboration, I hope to contribute some amount of sustainability to our everyday relationship with smartphones and other gadgets.”
Watch the full 35 second cuts here:
TVC 1 Tamil: https://youtu.be/O9uh0mw9wtA
TVC 1 Telugu: https://youtu.be/eaHpkVcLlC8
TVC 1 Kannada: https://youtu.be/A15DxmxGVC0
TVC 2 Tamil: https://youtu.be/f7HLgSEBPhQ
TVC 2 Telugu: https://youtu.be/Ag-P576DB-o
TVC 2 Kannada: https://youtu.be/LFI8t0Zaa_I
How Cashify Works?
Cashify primarily works towards making the selling of your smartphone a hassle-free experience. The entire process of selling your device is simplified with Cashify. From doorstop collection of your smartphone to instant cash, it is everything that you would want from an effortless smartphone selling experience. Another thing to note here is that by selling your old smartphone, you help reducing India’s e-waste carbon footprint, big time.
With just a couple taps, you can sell your smartphone on Cashify within seconds. Select your model and our intelligent AI will detect and quote the best price for your handset. After that, a representative will come over, collect your device and give you the quoted cash on spot. All of this indeed does make your smartphone selling experience a super seamless one. With Rashmika Mandanna on board now, sky is most certainly the limit for us, here at Cashify.
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